SAFE President and CEO Dave Roughton Named Businessman of the Year

Sacramento Region, CA  |  By Carole¬†Ferguson
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SAFE President and CEO Dave Roughton the 2019 Businessman of the Year.

SACRAMENTO REGION, CA (MPG) - The Sacramento Metro Chamber of Commerce has named SAFE President and CEO Dave Roughton the 2019 Businessman of the Year.

“I am extremely honored and humbled to receive this award,” Dave Roughton said. “I love the Sacramento area, and I am proud to be able to contribute to Sacramento’s regional success by helping our members and small businesses gain financial wellness through products and services that put their needs first. I also believe it’s vitally important for local companies like SAFE to actively support Sacramento’s regional growth and prosperity through economic development and non-profit engagement.” 

Dave was nominated by longtime Sacramento public relations and advertising executive Jane Einhorn. Her nomination reads in part: “Dave has led SAFE through tremendous growth, solidifying it as the second largest credit union in the Sacramento area. … Dave has been an active leader in the credit union industry for many years, having served on the California Credit Union League Board, Legislative and Regulatory Advocacy Committees, CO-OP Board of Directors, and as chair of the WesCorp Supervisory Committee. He’s also an engaged member of the Sacramento business community, serving on the Sacramento Metro Chamber of Commerce board.

Within SAFE, Dave has set a course for his company that led to the credit union recently being named the No. 1 Best Place to Work by the Sacramento Business Journal. Dave’s business philosophy reflects the lessons he learned working with many great leaders throughout his career: to have happy and loyal members, you must first have happy and loyal employees; inspire employees to provide exceptional experiences; walk the talk on promoting work-life balance; and show you believe in your employees by providing career growth opportunities and celebrating their successes.”

Prior to joining SAFE in 1999, Dave worked for Arthur Andersen LLP for more than seven years in its Business Consulting and Audit practices. Dave is a CPA; he earned an MBA from the University of California, Davis, Graduate School of Management and a BS in Business Administration from the University of New Hampshire, Whittemore School of Business & Economics. In addition, Dave serves as the 2nd Vice Chair and Board Director for the Sacramento Metro Chamber of Commerce, serves as the Treasurer and Board Director for Align Capital Region and is a Board Director and Past Chairman of the Board for The First Tee of Greater Sacramento.

 SAFE is federally insured by the NCUA. Find out more at www.safecu.org

 Source: Marketing Department, SAFE Credit Union